Explanation

The cards
We use the same suits and values as any Poker Card in the world. But everything has a meaning: Hearts are for networking, diamonds for information, spades for entertainment and clubs for commerce.
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How the Cards are working
Yes, you can play poker with these cards! The only difference: every card contains vital information on a Web20 startup.
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Description
The description shows in few words what the start up is all about.
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Revenue Streams
In that category you will find how the web2.0 start up creates revenue. We decided on 4 major ways: Adsales, Freemium (offering some services for free and others for money), transactions (e.g. commissions etc.) and B2B.
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Game Mechanics
The term coined by Amy Jo Kim refers to the 5 subcategories: points, collection, exchange, feedback, personalisation. Successful Web 2.0 startups such as myspace incorporated all five of them, creating word-of-mouth as well as tying in their customers.
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User Empowerment
User empowerment describes the degree to which participation is possible, we picked the categories: user generated content, Folksonomies, Wisdom of the Crowds.
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Long Tail
“The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.” (http://www.longtail.com/about.html). This section shows where approximately on the Long Tail the startup is located.
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Business Sustainabilty
The average of the percentage values received in the 4 categories described above determines the “Business Sustainability” and this in turn determines the value of the card.
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Facts Some vital facts about traffic etc.