About

About Web2.0 Poker Blog Why we did it:
The blog idea stems from a deck of Poker cards that we developed for workshops and presentations for our clients to find out more / play around with some Web 2.0 start-ups that we thought they should get to know. Initially, we will be blogging about 54 startups, some of them so famous that there is almost nothing unknown, some of them less well known. The blog is for everyone – client or not – to get to know these companies a little better, to get in touch with us or to exchange opinions. And who knows where this blog will lead us?

Who we are:
All of us work at trommsdorff + drüner, innovation + marketing consultants GmbH a company specializing in the management and marketing of innovations (hence the name!). Check out our web-page, if you want to find out more about us.

Web2.0 and Poker?
In our office situated at the Rosenstr. 18 close to the Alexander Platz, we enjoy the amenities of a roof-deck with a great and inspiring view over Berlin. It is here that we play Poker from time to time (great for team-building!). During one of those sessions we came up with the idea of creating a set of Web2.0 Poker Cards representing the most promising start-ups. We believe this is a nice and playful approach anticipating in which way the Web2.0 will influence and change consumer behaviour in the upcoming years. And this, in return, will have tremendous implications for marketers who cannot deny being part of the game. We use the same suits and values like any Poker Card in the world. But everything has a meaning: Hearts are for networking, diamonds for information, spades for entertainment and crosses for commerce. The value is determined by the “business sustainability” of the startup.