Music lovers just enter his/her favourite music artists and Pandora plays the chosen and similar music. The similarity to other bands/artists is generated with a complex mathematical algorithm analyzing the structure and tonality of each song in the database. With this genius feature, I discovered a bunch of new bands/artists for adding to my favourites. It also learns if you dislike some songs and over time it tends to play exactly what you are looking for.

Earlier this year Pandora expanded its communication channels by announcing a partnership with Sprint, offering Pandora service on diverse mobiles. Moreover, they also started cooperating with Sonos for bringing Pandora service into the home sound systems.

And now, Pandora improved its successful service integrating four new features:

• Now Playing: tells you all about the song, album, and artist you’re hearing, recommends other similar songs and bands, and points you to other Pandora listeners that are fans.
• Friends: helps you keep tabs on all your friends that use Pandora so you can learn from their music discoveries. Find all your friends with a few clicks by importing your web mail address book.
• Genre Stations: lets you explore unfamiliar parts of the music universe by sampling over 100 genre stations.
• Pandora Presents…: features our new series of Pandora-produced podcasts and videos.

This brings Pandora much closer to Last.fm, which embedded distinctive social networking features to connect listeners with similar music tastes. I agree with Michael Arrington from Techcrunch because I hope Pandora will keep to its core competence, providing excellent music experiences for its listeners. For that purpose the two newly introduced features “artist information and recommendation” and “genre stations” are suited well enhancing and simplifying to good music.

In contrast to that are fresh rumours Pandora wants to add music videos. Anyway, there is now doubt that Pandora will change the radio media landscape and how people listen and interact with music in the near future.