Lately, Technorati refreshed its website, limiting its scope not only to blogs, but expanding it to all sorts of independent, user-generated content (photos, videos, voting, etc.). With this extension the company is able to show what people are talking about in the last 48 hours by counting the number of links referring to a specific source. Explore what’s the latest buzz on the web.

 I chose Technorati for the Queen Diamonds card since it provides useful information and orientation in the massively growing Web2.0 jungle. Moreover, Technorati enables the user to find specific Long Tail content by searching within the blogs for relevant tags. The consistent focus on user generated content separates Technorati from its competitors like Google or Yahoo searches. In my point of view the company will continue to gain importance in the Web2.0 world.