Have you ever been asking yourself why your favourite band doesn’t play in your city? And you were sure others would share the same interest with you? Well the start-up company Eventful is aiming to let your voice being heard.

The web service Eventful invites its community members to bring in their interest and knowledge of events happening in the future by posting and tagging all kinds of events. Users can then search for events by location, time, performer, and keyword. Also it’s possible to create private or public calendars which automatically update when events matching personal search criteria are added.Interesting is the new feature called Eventful Demand which allows users to proclaim an interest for a band, person, performance etc. Other users can then join the group which in return gives indication for artists and event agencies to plan their tours. Cool stuff. One of the popular groups using that tool is the RnB Group Pretty Ricky.

I personally don’t really like them, but their tour was totally determined by fans who were seeking to see them via Eventful Demand. I think this is a perfect example of the growing user empowerment where the online world is increasingly determining the “offline” world. And this even starts to affect politics. CNN just recently featured Eventful Demand in a show of Wolf Blitzer’s, who was stating: "Thanks to a popular website people from Portland to Paris are demanding that Obama and other candidates come to their hometown." It looks like they are going to work with several US presidential campaigns regarding the elections 2008.With this efforts it seems Eventful will be successful expanding their user base even further, playing a growing role in the Web2.0 game. Let’s see.