The gate to the world wide web is popularly determined by the search window of Google. There are innumerable companies consulting others in terms of Search Engine Optimization (SEO), a growing and promising business. But what if you are looking for, let’s say, some useful insights into enhancing your creativity in the job. Google will provide you with the latest workshops and other commercial offers – probably not really valuable.

So why not have a look at what websites other people evaluate to be useful? Social bookmarking is the key word for utilizing the wisdom of the crowds in that matter and Delicious one of its most popular and successful representatives. It was founded in late 2003 by Joshua Schachter, co-maintainer of Memepool, and sold to Yahoo! for some estimated $15 to 30 million on December 9, 2005.The public sharing of ones favourite websites gains more and more popularity since all users benefit from it – providing a valuable alternative information source.

Delicious is an often cited example of folksonomies – the user generated taxonomy used to categorize and search for web content – implemented through its tag functionality. This leads to the situation that user can identify other users who found interesting web sites and discover In this way, folksonomy users often discover the tag sets of another user who tends to interpret and tag content in a way that makes sense to them. The result is often an immediate and rewarding gain in the user’s capacity to find related content.